#### Case Study

# McKesson: Foster & Thrive

###### Summary

#### An eco-forward Foster & Thrive line co-developed with McKesson to differentiate private label and advance sustainability goals.

###### Problem

#### McKesson wanted stronger private label penetration and a sustainability-forward offer their pharmacy customers would be proud to stock.

###### Solution

#### A 10-SKU OTC line in aluminum packaging — ~70% less plastic and meaningful differentiation in a commoditized category.

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